Auratium Group is a consultancy dedicated to driving sustainable growth for automotive companies.
About the founder
Auratium Group was founded by Will Lee after an extensive career at Simon-Kucher in consulting automotive companies. Will has married his lifelong passion for cars with a commitment to serve the automotive industry.
At age 13, he founded TheCarBlogger, the first automotive news site covering the Korean automotive industry in English. Over six years, Will leveraged his native Korean fluency to scoop exclusive news and insights siloed in Korean outlets and shared it with millions of people worldwide.
In 2016, he founded PTSRS, a community of over 200,000 enthusiasts of colorful and bespoke Porsches. Will catalyzed an exponential surge in customer demand for Porsches in Paint to Sample colors and Special Wishes options, creating a major profit center for Porsche.
After completing his studies at Princeton University, Will joined Simon-Kucher, a commercial growth consultancy with a focus on monetization and pricing. He helped build and manage the North American automotive practice, developing and implementing revenue and profit growth strategies for over 20 B2B and B2C companies across the automotive value chain.
Will has advised many leading companies across the value chain in the automotive industry, such as:
